Brooklynites Ben and Cam decide to use their entrepreneurial skills to get a hold of some quick cash to pay back a loan. Also, Ben's ex-girlfriend decides to finally move on from Ben.
I centrala New Yorks bohemiska subkultur lägger två vänner i tjugoårsålder upp planer på en rad entreprenörstrategier för att kortsluta den traditionella vägen mot framgång och förverkliga den amerikanska drömmen på sitt eget sätt. How to Make It in America är en komediserie med halvtimmeslånga avsnitt som produceras av en imponerande grupp begåvade människor, varav några är inblandade i HBO:s långkörare Entourage. Serien kretsar kring den ambitiöse designern Bens äventyr i storstaden. Hans tidigare projekt har gått om intet på grund av otur, och Cam, Bens bäste vän, som är en frisinnad typ med framtidsdrömmar om att bli mogul, tar sig an uppdraget att få ut Ben på banan igen efter hans uppbrott med flickvännen Rachel. Hon är inredningsarkitekt och har börjat träffa en snygg hotellägare vid namn Darren. Utöver att jaga genom New Yorks innerstad efter affärs- och kärleksförbindelser följer Ben och Cam upp en stor mängd olika entreprenörsidéer, oftast i den mycket konkurrenskraftiga modebranschen.
Brooklynites Ben and Cam decide to use their entrepreneurial skills to get a hold of some quick cash to pay back a loan. Also, Ben's ex-girlfriend decides to finally move on from Ben.
Ben and Cam find themselves in debt again to Rene and search for investors to get their jean line off and running. Later, Ben meets with Rachel to discuss their latest encounter.
Rene tries to buy out his marketing partners. Rachel rethinks her future when she sees Ben. Ben and Cam work on finding a tailor for their denim business.
Edie, Rachel's boss, is throwing her a birthday party, and Ben is upset to learn that Rachel's new boyfriend Darren is going to attend it. Ben tries to occupy his time by hanging out with Kaplan, Cam and Domingo.
After running into a successful designer on the street, Ben and Cam hook up with Hidemi, a top Japanese buyer, but their business takes a surprising detour when they show him their none-too-Crisp jean sample. Meanwhile, Rene runs into unexpected problems locating cash stashed in the basement of a woman who's divorcing his ne'er-do-well cousin Tito. Rachel, hoping to bring fresh energy to her relationship with Darren, is flummoxed by his euphoric reaction to the party drug Ecstasy.
Despite a fresh infusion of cash from Kaplan, Ben and Cam find it hard to meet Hidemi's vintage-tee quota of 300, until Julie, an attractive retail employee, helps bail them out. Rene gets advice on handling an impending schoolyard showdown with Flaco, the contractor he suspects of stealing his (illgotten) money. Rachel's field trip to Connecticut to check on a behind-schedule carpenter ends with Darren taking her to his childhood home - and then popping a commitment question on their drive back to Manhattan.
While Ben is getting tight with Julie, Rachel is put off by Darren's sudden offer to let her and Edie design a hotel. To pay off an overdue debt to Rene, Cam and Ben agree to hand out Rasta Monsta samples at Union Square, but cut the job short to retrieve their tees from the silk screener. Rene agrees to meet with John Lardner, the Jamaica-based owner of Rasta Monsta, about taking over North American distribution rights to the drink. But Rene's parole officer Norm wants to be part of the meeting.
Cam suspects Rene of having something to do with the theft of the Rasta Monsta truck.
Ben and Cam look for a way to market their CRISP attire in New York after a promising debut in Tokyo. Meanwhile, Rene's new Rasta Monsta billboard is a hit with everyone except his girlfriend; and Rachel returns from a soul-searching trip abroad, but she's still not over Ben.
Ben and Cam are stuck between two sales reps and a hard place; Rene leans on a client; Rachel lands a new job at Biscuit magazine, and lights up with Domingo.
CRISP lands a promising but unpaid gig; Rachel gives Ben a lavish gift; Cam raises money for a river-view apartment; Rene shoots a Rasta Monsta viral video.
Ben and Rachel's platonic friendship is tested; Cam scores a plum location for CRISP shoot; Renee collects debt.
Ben and Cam charm two young out-of-towners; Rene tries to make amends with Debbie; Rachel goes from lost to alive in a single day.
Ben senses a conflict of interest when Nancy sets CRISP up with a manufacturer named Yosi. Determined to bring some spice to Biscuit, Rachel disregards her boss and pursues an edgy lead. The Feds catch up with Kapo, Lulu warns Cam against selling out and Rasta Monsta incites the ire of the East Flatbush Caribbean League.
Ben and Cam debate CRISP's future; Rene tracks down the origin of the Rasta Monsta tincture; Rachel celebrates a setback.
In the second-season finale, Ben wonders how to rescue CRISP and his friendship with Cam. Meanwhile, Domingo and Cam launch a PR blitz to clean up Rasta Monsta's image; Rachel seeks advice from a former mentor; and Kaplan parties one more time before going to jail.
Release 2010-02-14